UX Planning and UI Design


Adobe XD, Adobe illustrator, Invision


Dentsu 2015


Homerun is a comprehensive at-home services application that aims to simplify the daily lives of its users by providing a platform to book a diverse range of services. The app connects users with qualified and background-checked professionals, ensuring a reliable and hassle-free experience. This case study explores the UI/UX design process behind Homerun, focusing on key aspects such as user onboarding, service booking, and feedback collection.


Users often face challenges in finding reliable professionals for at-home services. Booking and managing these services should be a seamless experience, addressing concerns related to trust, accessibility, and convenience.


- Build trust in the platform by showcasing the professionalism and qualifications of service providers. - Create a user-friendly interface that simplifies the booking process. - Enable users to access services from anywhere, at any time. - Collect feedback to improve service quality and enhance user satisfaction.

User Journey

1. Onboarding

  • A clean and inviting onboarding process welcomes users to Homerun.
  • Users are prompted to create an account, providing essential details.
  • A brief introduction highlights the key features, emphasizing the professionalism and background checks of service providers.

2. Browsing Services

  • The homepage showcases popular services and promotions.
  • An intuitive search and filter feature allows users to quickly find the services they need.
  • Each service has detailed information about the professionals, including qualifications and customer reviews.

3. Booking Process

  • A straightforward booking interface allows users to select a service, choose a time, and book a professional.
  • Transparent pricing and an estimated duration are displayed before confirming the booking.
  • Users receive instant notifications confirming the booking and providing details about the assigned professional.

4. Service Execution

  • The professional arrives, and users can track their location in real-time.
  • A seamless in-app communication feature enables users to contact the professional directly.
  • Users can rate and leave feedback after the service is completed.

5. Feedback and Improvement

  • Users are encouraged to provide feedback through a user-friendly rating system.
  • The feedback is analyzed to enhance the performance of service providers and address any issues.
  • Regular updates and new features are rolled out based on user suggestions.


All 6 services have totally different user journey those we made it simple and same time it's covering required details.

Air Condition
House Cleaning
Pest Control

Design Principles

1. Clean and Intuitive Design

A minimalist design ensures a clutter-free interface, focusing on essential elements.

2. Consistency

Maintain consistent visual elements, navigation, and terminology throughout the app for a seamless user experience.

3. Accessibility

Prioritize accessibility features to ensure the app is usable by people with diverse needs.

4. Personalization

Implement personalized recommendations based on user preferences and history.


Homerun successfully provides a user-friendly platform that simplifies the process of booking at-home services. The app has gained popularity among users like Sarah, offering a trustworthy and convenient solution for their everyday living needs. Continuous feedback and improvements ensure that Homerun remains a leading choice in the at-home services market.

Common pages

Air condition



House Cleaning

Pest Control




It's online version of the app. It does the same function of the app, we can book the services without installing the app on the mobile.